The invention relates to a hot air outdoor advertising structure comprising an envelope (1) having at least one substantially flat surface and an opening for hot air supply in its lower part. The envelope (1) is secured to the ground by means at least two fixing ropes (8) and comprise at least one joining rope (7) having ends connected inside to the opposite side walls of the envelope (1), and at least four carrying ropes (6), having upper ends connected from inside to the upper wall of the envelope (1) and lower ends connected with at least one elastic coupler (5) being connected by means of at least four intermediate ropes (4) with a hot air supply device (2, 15, 17). The hot air supply device is preferably a basket (3) suspended to the intermediate ropes (4) and connected to a heating device placed on the ground. A source of light may be preferably installed in the interior of the envelope (1) and/or a projection screen sheet may be attached to the envelope (1). The invention encompasses the features of a hot air balloon and large scale advertisement.
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